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Showing posts from December, 2017

What Indians are planning to do this New year while bringing in 2018?

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Aimed at understanding what Indians are planning to do this New Year while bringing in 2018, the market research and data analysis company Velocity MR announced the results of their latest study. The study covered five key metros of India including New Delhi, Mumbai, Bengaluru, Hyderabad and Chennai with a sample size of 3000+ adults. The respondents were in the age group of 25 to 55, with a 60:40 split between men and women respectively. The study was conducted by Velocity MR through an online survey on their Markelytics Panel among people drawn from varied demographics. The study found that most respondents shopped online in the past few weeks for a variety of products to bring in the New Year. Top New Year resolutions for 2018 included people wanting to earn more money right on top, followed by wanting a positive approach towards life and thirdly becoming more confident and thereby taking more risks. Brand salience or top of mind recall during New Year shopping was found to be

I do not believe in Badhai Ho journalism: Arnab Goswami

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The basic dynamics of journalism have undergone a drastic change in the last decade. And the change was not very easy to deal for Arnab Goswami , founder of Republic TV and former Editor in Chief, Times Now.  “A decade back I had lost faith in the profession. I was about to quit journalism. For me, journalism then had lost its charm and was no longer considered as something that could make an impact. But, then, I took the challenge and decided to break the clutter in the news space,” expressed Goswami. He prides himself of his integrity and credibility. “For me, two things matter, more than ratings and viewership and that is integrity and credibility. The day you question this, I will leave the profession,” shared the news anchor who is often accused of being aggresive. Success mantra of Times Now Goswami believes that to getting into the minds of the viewers, was the only way of getting into their hearts. “What we have done in India today is that whether you like us or y